The major sections of your business plan should only contain summarized findings and highlights for your business. Including every piece of information you have collected in the main sections of your business plan only results in information overload for your reader, and makes it difficult to determine if reading the entire plan is worth the effort. Instead, include detailed research, sources, and other related information about your business and your business plan in the appendix.

You may want to consider including the following information in the appendix of your business plan:

• Management resumes
• Pictures of products, locations, etc.
• Copies of purchase orders
• Floor plans
• Marketing materials
• Details of the manufacturing process and machinery
• Market research surveys and results (highlights only!)
• Any other supporting documents

Be careful not to include every piece of material you have in the appendix section. Only include those materials that provide significant support or additional clarification for your business plan.

Email us at BizPlanIt if you have comments or suggestions about our Virtual Business Plan.