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The Virtual BizPlan
 Executive Summary
 Mission & Vision
 Company Description
 Products & Services
 Industry Analysis
 Target Market
 Marketing/Sales Plan
 Competitive Analysis
 Management Team
 Operational Plan
 Financial Projections
 Exit Strategy
 Table of Contents
 Appendices
Financial ProjectionsMistakes to Avoid

Here are some of the most common mistakes found in the financial projection sections of business plans:

  • Failing to include the "Big 3" statements and projections (income statement, balance sheet, cash flow).
  • Presenting sales and profit projections that are unrealistic and unfounded.
  • Omitting financial assumptions to explain where the "numbers" originated.
  • Presenting "creative" rather than "accepted" financial statements.
  • Underestimating expenses and not budgeting for unexpected costs.
  • Lack of financial investment on the part of the founders.
  • Including excessive salaries and office expenses at start-up.
  • Offering a lower percentage of ownership than the investment requirement demands.
  • Offering a return on investment that is out of line for your industry.
  • Absence of contingencies and projections for worst case scenarios.
  • Financial statements that are not prepared or reviewed by a reputable accountant.


For more information about preparing the financial projection section of your business plan, check out:


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