Mission
& Vision: Business Plan Basics
The mission and vision statements set the
tone for not only your business plan, but also for your company.Ê
They define the path your company will follow and act as a
guiding principle by which your company functions.
Your mission and vision statements tell
your reader what you and your business are all about - what
your company stands for, what you believe in, and what you
intend to achieve.
Economy of words is critical.Ê This doesn't
necessarily mean that they should be short at the expense
of effectiveness, but that each word should be powerful and
meaningful. Be clear and concise and make it obvious what
your company is attempting to do.
Is there a difference between a mission
and vision statement? Yes, theÊ differences are:
Your VISION defines your long-term dream.Ê
It should not be achievable. Ê That may sound ridiculous,
but the objective is for your vision to always be just slightly
out of your reach.Ê It's what you constantly strive to attain,
and it becomes your reason for being.
Your MISSION is what you intend to become
or accomplish. It should be challenging but achievable. A
well-written mission statement demonstrates that you understand
your business, have defined your unique focus, and can articulate
your objectives concisely to yourself and others.
For more advice on writing your mission statement or vision
statement for your business plan:
Email
us at BizPlanIt if you have comments or suggestions about
our Virtual Business Plan.
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