The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Insights on how to change the way you think about customers, competition, markets and even the structure of your business.  Outshine the competition by focusing on one value discipline - customer intimacy, product leadership or operational excellence.

For more advice on writing the target market section of your business plan:

• Target Market Business Plan Basics
• Target Market Mistakes to Avoid
• BizPlanIt's Target Market Newsletter

Email us at BizPlanIt if you have comments or suggestions about our Virtual Business Plan.