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The Virtual BizPlan
 Executive Summary
 Mission & Vision
 Company Description
 Products & Services
 Industry Analysis
 Target Market
 Marketing/Sales Plan
 Competitive Analysis
 Management Team
 Operational Plan
 Financial Projections
 Exit Strategy
 Table of Contents
 Appendices
Table of Contents:  Mistakes to Avoid

Your table of contents should be be clean, well organized and free of mistakes. To avoid a poor initial impression, double check the layout and pagination before you send out your business plan and avoid these common mistakes:

  • Important sections and/or subsections are missing
  • Page numbers do not match up correctly with the content of the plan
  • The table of contents is two pages in length when it could neatly fit onto one page
  • The table of contents provides too much detail and is cluttered.
  • The text layout is not uniformly aligned and looks sloppy
  • It appears that little or no thought went into its design and creation


For more advice on preparing the table of contents for your business plan:


Email us at BizPlanIt if you have comments or suggestions about our Virtual Business Plan.


 


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