Table
of Contents: Sample
Sections
The following is a list of the major sections
and subsections that you may wish to include in your table
of contents. This list can be used two ways: First, before
you begin writing a major section of your business plan, consult
this list to help you organize your thoughts and ideas into
general categories.Κ Second, the list can be used as a reference
to select acceptable headings when you create your final table
of contents page.
Every business plan is different, and therefore
every table of contents should be customized for that particular
plan. Use only those headings from this list that make sense
for your plan, and that will help your readers get the most
from your table of contents.
Company Description
ΚΚ Legal Description
ΚΚ Business History & Description
ΚΚ Current Status
ΚΚ Future Plans
ΚΚ Key Management
Mission & Vision
ΚΚ Mission Statement
ΚΚ Company Vision
ΚΚ Corporate Values & Approach
Product & Service Description
ΚΚ Overview of Products & Services
ΚΚ Product & Service Advantages
ΚΚ Proprietary Features
ΚΚ Product Development Activities
ΚΚ Product Liability
Industry Analysis
ΚΚ Industry Overview
ΚΚ Industry Participants
ΚΚ Industry Trends & Growth
Target Market
ΚΚ Market Demographics
ΚΚ Market Trends & Growth Patterns
ΚΚ Market Size and Potential
Marketing Plan
ΚΚ Marketing Strategies
ΚΚ Marketing Tactics
ΚΚ Positioning
ΚΚ Public Relations
Sales Plan
ΚΚ Sales Strategies
ΚΚ Sales Process
ΚΚ Sales Team
ΚΚ Distribution Channels
Competitive Analysis
ΚΚ Competitive Overview
ΚΚ Market Share Analysis
ΚΚ Direct Competitors
ΚΚ Indirect Competitors
ΚΚ Competitive Advantages
ΚΚ Barriers to Entry
Operations Plan
ΚΚ Location
ΚΚ Property Ownership/Lease Terms
ΚΚ Equipment
ΚΚ Purchasing Policies
ΚΚ Manufacturing Process
ΚΚ Quality Control Measures
ΚΚ Administrative Procedures
ΚΚ Staffing and Training
ΚΚ Labor Considerations
ΚΚ Management Control Systems
ΚΚ Organizational Chart
Management Team
ΚΚ Key Management
ΚΚ Board of Advisors
ΚΚ Board of Directors
ΚΚ Professional Service Providers
Financial Plan
ΚΚ Financial Summary
ΚΚ Current Ownership Summary
ΚΚ Funding Request / Terms of Investment
ΚΚ Sources and Uses of Funds
ΚΚ Exit Strategy
ΚΚ Projected Financial Statements
ΚΚ Financial Assumptions
ΚΚ Historical Financials
ΚΚ Break-Even Analysis
ΚΚ Financial Ratios
Appendices
ΚΚ Product Samples/Pictures
ΚΚ Management Resumes
ΚΚ Business Location Site Information
ΚΚ Legal Documents
ΚΚ Other Critical Data
For more advice on preparing the table of contents for your
business plan:
Email us at BizPlanIt
if you have comments or suggestions about our Virtual Business
Plan.
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